Social Commentary

Coming Up: A Labor Shortage?

Phillip Nones Business, Demographics, Economics, Employment, Manufacturing, Social Commentary , , , , , , , , ,

The coming labor shortageIt may seem fanciful, but a new report published last week by The Conference Board concludes that the United States and other advanced economies will actually face significant labor shortages over the coming decade and a half.

This forecast has been made primarily based on the Baby Boomer workforce departing the labor market over this period.

The Baby Boomer phenomenon is what makes things different in now compared to the decades previously:  For the first time since World War II, working age populations will actually be declining in mature markets.

Conference Board logoAs Dr. Gad Levanon, director of macroeconomics at The Conference Board reported, “The global financial crisis and its aftermath – stubbornly high unemployment in many countries – have postponed the onset of this demographic transformation, but will not prevent it from taking hold.”

According to The Conference Board’s analysis, several countries have already begun to see this happen, as their natural rates of employment have now fallen below their pre-recession levels:  Japan, Germany, South Korea and Canada.

The same thing is expected to happen in the United States and the United Kingdom by 2015 … and in the Scandinavian countries, the Benelux countries plus Australia by 2016 or 2017.

Other mature economies like those of Spain, France, Portugal, Italy and Greece won’t experience this until the years further out – but The Conference Board predicts that it will happen there as well.

U.S. market sectors that are expected to experience the most severe labor shortages include healthcare occupations, STEM occupations (science, technology, engineering and mathematics), as well as skilled trades that don’t require a college degree but that do require specialist training.

Among the challenges The Conference Board envisions in these three major categories are the following:

  1. Skilled labor occupations like construction, transportation and utility plant operations are going to be adversely affected by many more retirements happening than new job seekers coming in to fill the void.
  2. STEM occupations won’t be as stressed as some might imagine, because higher productivity will alleviate the pressure on hiring more workers in IT and high-tech manufacturing segment. That being said, certain sub-segments such as information security, environmental and agricultural engineering, and applied mathematics are expected to face severe labor shortages.
  3. The numbers of new entrants in various healthcare occupations are constrained by high barriers to entry such as extensive education and experience requirements, along with accreditation requirements.

The Conference Board report has constructed a Labor Shortage Index covering 32 countries.  The index combines current labor-market tightness with future demographic trends to predict the likelihood of the different countries experiencing labor shortages.

The bottom line on the index:  with the exception of the Mediterranean countries, all of the labor markets in developed economies are expected to be squeezed pretty tightly starting within the next few years.

It’s been quite a while since we’ve been hearing about pending labor shortages … but that’s exactly what The Conference Board is predicting.  Here’s a link to more details about the report, which is appropriately titled From Not Enough Jobs to Not Enough Workers.

If you have thoughts or personal observations to share on the job markets on the domestic scene or internationally, please share them with other readers here.

The “App Gap”: Mobile Apps Overtake All Others in Digital Media Consumption

Phillip Nones Business, Demographics, Media, Media Consumption, Social Commentary, Social Media , , , , , , , , , ,

Mobile apps overtaking other digital media consumptionIt was bound to happen.

The bulk of time Americans are spending on digital media … is now happening on mobile applications.

According to data released this past week by Internet and digital analytics firm comScore, the combined time that people expend using digital media breaks down as follows:

  • Mobile apps: ~52% of all time spent online
  • Mobile web surfing: ~8%
  • Desktop: ~40%

Apps are clearly in the driver’s seat – particularly in the mobile realm.  In fact, comScore estimates that apps account for 7 out of every 8 minutes spent on mobile devices.

On smartphones, the app usage is ~88% of all time spent, whereas on tablets, it’s ~82%.

This doesn’t mean that app usage is spread evenly throughout the population of people who are online.  Far from it.  Only about one-third of people download one app per month or more.  (The average smartphone user is downloading about three apps per month.)

The inevitable conclusion:  App usage is highly concentrated among a subset of the population.

Indeed, the 7% most active smartphone owners account for almost half of all the download activity during any given month.

But even if most users aren’t downloading all that many apps … they are certainly engaged with the ones they do have on their devices:  comScore reports that nearly 60% are using apps every day.

Here again, the data show that usage levels are much higher among smartphone users than they are with tablet users (where only about one quarter of the people use apps daily).

Where they’re spending their time is also interesting.  Well over 40% of all app time spent on smartphones is with a user’s single most used app.  (Facebook takes top honors — of course.)

And if you combine social networking, games and Internet radio, you’ve pretty much covered the waterfront when it comes to app usage.

When you think about it, none of this should come as much surprise.  We’re a mobile society – hourly, daily, monthly and yearly.  It only makes sense that most online time is going to be happening when people are away from their home or their desk, now that it’s so easy to be connected so easily from even the tiniest mobile devices.

And speaking of “easy” … is it really any wonder why people would flock to apps?  It’s less hassle to open up an app for news or information rather than searching individual sites via mobile.  People simply don’t have the patience for that anymore.

Vacationing Americans and the “Work Martyr Complex”

Phillip Nones Business, Employment, Human Resources, Social Commentary , , , , , ,

American workers on vacationI’ve blogged before about the propensity for Americans to forego using all of their allotted vacation time in a given year.

But that was back in 2012, in the waning months of the “Great Recession,” so perhaps one reason for those dynamics was leaner workforces and the need for “all hands on deck.”

A few years have gone by since then, and … very little has changed in these dynamics.

That’s the conclusion in a report released this week by the U.S. Travel Association.  Titled “Overwhelmed America: Why Don’t We Use Our Paid Time Off?”, the study included a survey of ~1,300 American workers and senior business leaders, conducted by GfK.

What the survey found was that 40% of workers fail to take all of their allotted paid time-off.

When asked why this was the case, look at the reasons that were cited:

  • Taking time off will cause my work to pile up: ~40% cited
  • Nobody else can do my job while I’m on vacation: ~35%
  • I can’t afford to take time off:  ~33%
  • I don’t want to be seen as “replaceable”: ~22%

The study characterizes the atmospherics surrounding the phemonemon as a “work martyr complex.”

As U.S. Travel’s chief executive puts it, “busyness” is something Americans wear as a “badge of honor.”

But there may be a bit more to it than that.

The survey also found that two-thirds of the respondents feel that their employer sends mixed messages about taking vacation … says nothing at all about it … or actually discourages people from taking paid time off.

What appears to motivate workers to take their full allotted vacation time is the implementation of “use it or lose it” policies.  When such policies are in place, ~84% of workers take all of their allotted time.

By contrast, for companies that offer the ability for workers to roll over vacation time, bank it, or be paid for time not taken, only about half of their employees (~48%) use all of their time.

The big question is whether most companies truly buy into the notion that taking vacation time is important for overall employee health, well-being and relationships – because the survey found that only a distinct minority of companies (one in four) maintain a “use it or lose it” PTO policy.

Of course, the members of the U.S. Travel Association would certainly benefit if more Americans took paid time off and used it to travel to vacation destinations.   Still, Roger Dow’s contention that “it’s time to start a conversation and reclaim the benefits we work so hard to earn” makes sense to me.  The full report can be viewed here.

At our company, we’ve a “use it or lose it” PTO policy in place for years.  What’s your own situation?

Fade-to-black for movie film? Not quite so fast …

Phillip Nones Creative and Production, Social Commentary, Uncategorized , , , , , , , , , , , , , , , , , , , ,

movie filmJust last week, I blogged about how print magazines are hanging in there, even in the face of relentless competition from “free and easy” digital media, with more new print magazines launching so far this year than folding.

And now come reports of renewed life in another reputed “dinosaur” medium in the communications arena:  movie film.

Journalist Ben Fritz reported in The Wall Street Journal that Eastman Kodak Company is close to inking an agreement with the top Hollywood movie studios to supply a set quantity of film over the next several years.

This, despite the fact that most motion pictures and TV shows are shot these days using digital video.

Because of the steep decline in film sales – Kodak’s movie-film sales are reportedly off by a whopping 96% compared to just 8 years ago, and are projected to amount to less than 450 million linear feet of output this year – Kodak had been mulling the possibility of closing down its film manufacturing capabilities.

If that were to happen, the last of the major movie film manufacturers would have exited the market.  (Fuji, the other major supplier, stopped producing movie film in 2013.)

As it turns out, however, there are a number of “name” film directors who remain quite keen on using film – among them J.J. Abrams, Judd Apatow, Christopher Noland, Lasse Hallström and Quentin Tarantino.

These and other movie directors lobbied the heads of the major film studios to commit to purchasing film in sufficient quantities to allow Kodak’s Rochester film manufacturing facility to remain open.

And now the major studios have reportedly decided to do just that – even though they don’t actually know how many movies will be shot using film versus the digital medium.

About the pending deal, Bob Weinstein, co-chairman of Weinstein Company said this:  “It’s a financial commitment, no doubt about it.  But I don’t think we could look some of our filmmakers in the eyes if we didn’t do it.”

The big challenge for movies shot on film is that very few younger film directors have any experience working in the medium.  That sort of filmmaking is hardly even taught in cinematic arts classes anymore.

Besides, post-production work is much easier and faster with digital.

Still, just like audiophiles are convinced of the superiority of analog recordings over those recorded digitally, some movie directors swear by film.  “I’m a huge fan of film, but it’s so much more convenient digitally,” film director Ian Bryce told reporter Ben Fritz.

Judd Apatow is another director who loves the film medium.  While he also recognizes the benefits of digital, “it would be a tragedy if suddenly directors didn’t have the opportunity to shoot on film,” he says.  “There’s a magic to the grain and the color quality that you get with film.”

By the way, Mr. Apatow is shooting his latest movie – Trainwreck – using film.  And the Lasse Hallström film The Hundred-Foot Journey, which just opened in theatres, was shot on film as well.

hundred food journey movie“Digital cameras are not able to capture all the subtleties of the forest,” Mr. Hallström reported.  His goal was to capture the lush landscape and greenery in the scenes of mushroom and wild berry picking that helps make The Hundred-Foot Journey such a feast for the eyes.

“We compared film and video, and the video simplified all the greens.  On film, you could see the nuances of all the shades,” Hallstrom emphasized.

With all the conflicting factors, what is the prognosis for the film medium?

Well, we now know that Kodak will continue to manufacture it for the next few years at least.  With set purchase commitments comes the ability to plan for operational efficiencies.

We also know that film remains the “medium of choice” for long-term preservation of all types of movies – including those shot digitally.

But practically all movie theatres have switched over to digital projection by now, whereas projection film used to represent a far bigger portion of product sales than preservation film.

So I think we can safely say that short-term, the prognosis is good.

Medium-term is iffy … and long-haul, it’s likely that the term “film” to describe “movies” will be accurate only from a historical perspective.

Do you feel differently?  If so, share your thoughts with other readers here.

The “Snowden Effect”: The U.S. cloud computing industry is getting hammered.

Phillip Nones Business, Economics, Government, Social Commentary , , , , , , , , , , , , , , , , ,

cloud computing securityI’ve blogged before about the fallout from the Edward Snowden affair and its effects on the U.S. cloud computing industry.

In fact, back in the summer of 2013 I read an interesting thought piece published by my brother, Nelson Nones, Chairman of Geoprise Technologies.  His experiences as an IT specialist who has lived and worked outside the United States for two decades has made him particularly sensitive to what the international implications of the Snowden revelations may be.

In his 2013 analysis, he claimed that the NSA spying revelations would likely have serious consequences for the cloud computing industry.  As he wrote at the time:

“… these threats will be perceived to be so serious that many businesses could decide to abandon the use of cloud computing services going forward — or refuse to consider cloud computing at all — because they bear full responsibility for compliance yet now realize that they have little or no ability to control the attendant non-compliance risks when utilizing major cloud services providers.  

Out front: Geoprise Technologies' Nelson Nones was among the first to warn about the negative consequences of NSA surveillance programs on the U.S. cloud computing industry.
Out front: Geoprise Technologies’ Nelson Nones was among the first to warn about the negative consequences of NSA surveillance programs on the U.S. cloud computing industry.

 

In view of recent revelations, the tantalizing cost savings and efficiencies from cloud computing may be overwhelmed by the financial, business continuity and reputational risks.”

And his prediction as to what would likely happen as a result if these concerns played out in the market was even more chilling:

“Revenues and profits of U.S.-based service providers will suffer to the extent that businesses of every nationality abandon the public cloud computing services they are now using, or refuse to consider public cloud computing services offered by U.S.-based providers, in response to the heightened customer risks that have now been revealed.”

itif_logoShortly thereafter, I began to notice similar writings back here in the United States – in particular those by members of the Information Technology & Innovation Foundation (ITIF), a DC-based think tank focusing on technology policies.  It projected that the U.S. cloud computing industry would forfeit somewhere between $22 billion and $35 billion in lost business as a result of the NSA-related revelations.

For anyone keeping score, that’s between 10% and 20% of the worldwide cloud computing market.

New-America-Foundation-logoAnd now, one year later, the full scope of the impact is being realized.   New America Foundation, a not-for-profit, non-partisan organization focusing on public policy issues, released a report this past week which outlines the impact of Snowden’s NSA revelations.

Here are just two examples of the findings it published:

  • Within days of the first NSA revelations, cloud computing services such as Dropbox and Amazon Web Services reported measurable sales declines.
  • Qualcomm, IBM, Microsoft, HP, Cisco and others have reported sales declines in China – as much as a 10% drop in overall revenue.

Not only that, foreign governments are giving U.S. tech firms wide berth when it comes to contracting for a range of products and services that go well-beyond cloud computing.

Among the casualties:  The German government ended its contract with Verizon as of June … while the Brazilian government selected Swedish-based Saab over Boeing in a contract to replace fighter jets.

In the current environment of security jitters, it’s much easier for foreign competitors to portray themselves as “NSA-proof” — and the “safer choice” for protecting sensitive information.

Hans-Peter Friedrich
Hans-Peter Friedrich

And unambiguous comments like this one made by Germany’s Interior Minister Hans-Peter Friedrich just add fuel to the fire:

“Whoever fears their communication is being monitored in any way should use services that don’t go through American servers.”

Even more ominous, a number of countries are debating – and indeed close to enacting – new legislation that would require companies doing business within their local to use local data centers.

Sure, some of the countries – Vietnam, Brunei, Greece – aren’t overly significant players in the grand scheme of things.  But others certainly are; Brazil and India aren’t inconsequential markets by any measure.

In all, the New America Foundation report forecasts that the fallout from the NSA’s PRISM program will cost cloud-computing companies multiple billions in lost revenues – from $20 billion on the low end to nearly $200 billion on the high end.

This, plus the collateral damage of lost contracts involving ancillary and even unrelated tech services and manufactured products, may result in a contraction of the U.S. tech industry’s growth by as much as 4% — not to mention seriously undermining the United States’ credibility around the world.

Isn’t that just what America needs to have right now:  international credibility problems not only in the political sphere, but also in the economic one.

Unfortunately, what I wrote in my blog post a year ago still stands true today:  “OK, U.S. government and administration officials:  Have fun unscrambling this egg!”

Charting Social Media’s “Maturity Continuum”

Phillip Nones Advertising, Business, Marketing Communications, Social Commentary , , , , , , , ,

Social Media lineupAs social media has crept more and more into the fabric of life for so many people, it’s only natural that social scientists and marketers are thinking about the wider implications.

One of these thinkers is someone whose viewpoints I respect a good deal.  Social media and online/search über-strategist Gord Hotchkiss has come up with a way of looking at social media vehicles that he dubs the “Maturity Continuum.”

According to Hotchkiss, the Maturity Continuum is made up of four levels of increasing social media “stickiness” — meaning how relevant and important the social platforms are to people’s daily lives and routines.

Specifically, these four levels are:

The Fad Phase — This is when people start using a social media platform because it’s the bright shiny thing … and “everyone else” in their circle is doing so, too.  This dynamic is commonly found among early adopters — you know, the folks who try out new things because … they’re new.

Gord Hotchkiss
Gord Hotchkiss

Of course, early adopters don’t necessarily stick around.  A new social platform has to have some sort of “there there” – to deliver some measure of functional benefit – or else it won’t keep fad users around for long.

Also important at this early stage is the aspect of uniqueness and novelty — which is always important among this group of people who tend to be higher on the ego and narcissism scale.

Making a Statement — If a social platform makes it through the pure novelty gauntlet, it continues to be used because it makes a statement about the user.  In the case of social media, it’s often as much about the technology as it is the functionality.

Thinking about a platform like FourSquare, here you have social tool that’s probably at this level of maturity.  With FourSquare, there may be a few utilitarian reasons for using it — getting vouchers or other “free stuff” from restaurants and bars — but it’s probably a lot more about “making that statement.”

A Useful Tool — At this point on the Maturity Continuum, here’s where a social platform breaks into a more practical realm.  Going beyond the novelty and ego aspects, users find that the platform is a highly beneficial tool from a functionality standpoint — perhaps better than any other one out there for facilitating certain activities.

Thinking about a social platform like LinkedIn in this context, it’s easy to see how that particular one has done so well.

A Platform of Choice — This is the highest level of social media maturity, where users engage — and continue to engage — with a social platform because they have become so familiar with it.

At this level, it becomes quite a challenge to dislodge a social platform, even if “newer, better” choices come along.  Once social habits have become established and a large critical mass of users is established, it can be very difficult to change the behavior.

Facebook is “Exhibit A” in this regard:  Despite near-weekly reports of issues and controversies about the platform, people continue to hang in there with it.

Thinking about other social platforms like Instagram, YouTube, Twitter, SnapChat and Pinterest, it’s interesting to speculate on where they currently fall on the “maturity meter.”

I’d venture to say that YouTube has made it to the highest level … SnapChat is still residing in the early “fad” stage … while Pinterest and Instagram are transitioning between “making a statement” and being “a useful tool.”

Where Twitter resides … is anyone’s guess.  I for one am still wondering just how Twitter fits into the greater scheme of social — and how truly “consequential” it is in the fabric of most people’s social lives.

What are your perspectives on the Maturity Continuum in social media?  If you have opinions one way or the other about the long-term staying power of certain platforms, please share them with other readers here.

Work/family gender roles are changing … even if the media portrayals of them aren’t.

Phillip Nones Business, Demographics, Employment, Human Resources, Social Commentary , , , , , , , , , ,

Work and family nexusIt may be the year 2014, but many people continue to wander gracelessly through the gender minefield when it comes to the workplace.

We saw this in spades two weeks ago, when the Today Show’s Matt Lauer asked General Motors Chief Executive Mary Barra how she successfully balanced her role as CEO of a large corporation with that of being a Mom.

Mr. Lauer was excoriated for asking the question, with criticism coming from all quarters (left and right).  He was accused of sexist questioning.  Several commentators pointed out that he had never asked such a question of the male top executives he had interviewed earlier at GM and Chrysler.

Mr. Lauer correctly noted that Ms. Barra had addressed this very issue proactively in a magazine article, and hence he thought the line of questioning was fair game.

Still, the fact that a flurry of controversy was stirred up at all reminds us how emotionally charged questions about gender roles continue to be, several generations after the birth of the feminist movement.

In point of fact, gender roles have been evolving pretty rapidly in the past two or three decades.  Sparked by economic and employment forces as well as changes in social norms, more men than ever are choosing to stay home with family, even as the participation of women in the workforce has reached all-time highs.

And field research conducted in May 2014 by consulting firm Insights in Marketing suggests that it’s men more than women who now feel that they’re facing struggles and stigmas associated with achieving a good work/family balance.  To wit:

Among men surveyed who have children under the age of 18, ~35% report that they are “feeling more torn between work and family” … whereas with women with children under the age of 18, only ~26% report the same feelings.

Here’s another result from the same survey:  By a 57% to 41% margin, men are more likely than women to agree with the following statement:  “A man’s primary duty is to financially provide for his family.”

Those figures may not come as a surprise.

By contrast, nearly the same percentages of men (78%) and women (74%) disagree with the statement that “A woman’s primary duty is to be a full-time caretaker for her family.”

According to the research summary issued by Insights in Marketing, these findings suggest that certain gender stereotypes are no longer accurate:  Society truly accepts (and even expects) women to be a part of the workforce, while expecting men to care only about their careers.

Instead, the survey reveals much more similarities than differences in how women and men see their family and work roles:

  • ~81% of women surveyed feel that their first obligation is to their home and family … and ~75% of the men surveyed feel the same way.
  •   ~48% of men surveyed feel that their career gives their lives purpose … but ~40% of the women surveyed also reported the same feeling.

Even though real change is happening on the ground, it’ll probably take more time before we start seeing the change being reflected in popular culture — and so that Matt Lauer can ask a question without incurring the wrath of a thousand baying wolves.

Remember that, too, the next time you see a TV commercial for laundry detergent.  You know — the one where Dad is some doofus who puts way too much soap in the washing machine and then can’t figure out when to add the fabric softener …

More findings from the Insights in Marketing report are available here.

Tough Nut: Shoehorning Social Media Practices into an Existing Corporate Culture

Phillip Nones Advertising, Branding, Business, Marketing Communications, Social Commentary , , , , ,

managing social mediaIn late May 2014, Business Insider published an article about the processes by which corporations and their brands plan and manage their social media efforts.

It elicited derision and snorts of laughter in response.

Why?  For starters, the story sported this irreverent headline:  “We Got a Look Inside the 45-day Planning Process that Goes Into Creating a Single Corporate Tweet.”

And inside the article, it was revealed that it took the four-person agency team that handles the social media program for the Président Cheese brand 45 days to take a single tweet from conception to published reality.

For the record, here is the tweet as it finally appeared on Twitter:

President Cheese tweet

On the one hand, it seems patently ridiculous that a single tweet should take so long to germinate, come to fruition and be published.  At that pace, the Président Cheese brand is going to be left in the dust.

[To add further insult, the social media accounts in question had only ~100 Twitter followers and ~220 Facebook likes at the time.]

But let’s look more closely.  The tweet is recommending serving camembert cheese at room temperature for better flavor, rather than straight out of the refrigerator.

It’s a mild enough suggestion … but it has potential negative implications concerning food safety — or at least the perception of such.

When one is a brand sold nationally, such considerations aren’t merely theoretical; a simple tweet can be turned into a cudgel to beat over the head of the brand in the case of a lawsuit over food sanitation.

Considered in those terms, it no longer seems quite so strange that it took the MarComm agency so many days to go from ideation through the review-and-approval process to get to publication.

And the four agency people involved?  They’re the team assigned to the brand’s social media account, and the full group’s involvement was a single meeting to discuss the upcoming month’s social media topics.

It turns out that “planned” topics represent about one-third of the Président Cheese activity on social media platforms; the rest of the postings are done on the fly, responding to customer chatter, answering questions or weighing in on other comments, and responding to food trend news or other developments that tie in with the world of food, hospitality and entertaining.

So, like so many other factors in the business world and in life, the 45-day tweet isn’t a black-and-white issue of failure; it’s shades of gray.

Now that we’ve seen both sides of the coin, I think it’s still legitimate to question the length of time and the amount of energy required to post a single tweet.

Several ways to correct this come to mind.  One is for brands to stay away from any topics that might expose them to the risk of public relations problems or potential legal repercussions.

But in a world where brands are competing against an endless crowd of other social posters … that seems like a pretty sure ticket to irrelevance and social media oblivion.

At the same time, any MarComm agency or in-house social media department needs to adhere to some practical standards of vetting so that some ill-conceived post doesn’t blow up in the company’s face.

The sweet spot — or at least the proper balance between interest, efficiency and prudence — would be creating a streamlined client approval process involving only one or two people (plus backups) who are sufficiently attuned to the brand’s market position and the best ways to advance it and protect it.

Oh, and the team assigned to the responsibility needs to be available 24/7 for vetting purposes (hence the need for backup personnel who are at-the-ready).

It may be a pesky responsibility, but in the “always-on” world of marketing today, it’s really the only way to go if one wishes to participate on the interactive playing field.

The alternative is a tweet that takes weeks to be published … and I doubt anyone is ever going to be satisfied with that.

Personality and Productivity in the Workplace: When Grumpy is Good

Phillip Nones Business, Employment, Human Resources, Social Commentary , , , , , , , , , ,

NoWhen it comes to which characteristics people consider the most important for being successful in the working world, we hear same traits cited so often, it becomes like a litany.

A recent survey of ~500 business managers in the communications and technology fields, conducted by digital education company Hyper Island, confirms it yet again.

When the survey respondents were asked to identify which traits were most important, here were their top answers:

  • A winning personality (e.g., creative, open-minded, positive):  ~78% identified as among the most desirable traits.
  •  Cultural alignment (making decisions that reflect the values shared with their organization):  ~53% identified as among the most desirable traits.
  •  The skill-sets of the worker:  Only ~39% identified this as the most important trait.

Regarding skill-sets, it seems that despite the inexorable increase in technical expertise and acumen required of workers in nearly every business discipline, many people continue to believe that personality, attitude and a team mentality trump capabilities and expertise.

In other words, it’s the notion that it’s easier to educate someone with a positive attitude than it is to work with someone who really knows his or her stuff, but has a bad attitude, is a wet dishrag, or whatever.

unhelpful employeeWell, hold that thought.  Because now we have new research from analysts at the University of Pennsylvania and the University of Illinois which is giving us another angle to consider.

In their studies, these researchers have found that workers with “net-negative” personality traits appear to be more efficient in their jobs than those who possess “net-positive” personalities.

What’s going on?

To come to this conclusion, the university researchers had their study participants meticulously document all of their activities over a prescribed period of time, along with completing a survey that measured attitudes about their jobs, their workplace and their colleagues.

As it turns out, it’s not that one group puts in more time than the other at the office.  It’s that workers with “sunnier” dispositions are more open to performing tasks that may be outside of their comfort zone.

They’re more inclined to “have a go” at different activities, because they’re naturally more curious … and more willing to step in and support the larger work team.

… Especially if their boss requests it.

By contrast, grumpier employees are less open to novelty … more suspicious of taking on other tasks … and more likely to put up subtle (or not-so-subtle) psychological barriers when it comes to being approachable about taking on those tasks.

By their behavior and body language, they may often be successful in dissuading their superiors from even asking them to take on new and different job tasks.

And if they’re asked, they’re less likely to acquiesce.

As a result, these employees tend to spend more time on a fewer variety of tasks – the ones they already know.  Which, in turn, makes them more likely to further hone their skills in those areas.

I don’t think these new findings challenge the underlying idea that employees with a positive attitude are a strong asset to companies.

But perhaps a smidgeon more credit may be due to the employees who are on the other end of the scale.  When you find them sitting alone in the break room, or avoiding gathering around the water cooler, they may be investing more amount of time in their work tasks — and developing a higher level of skill as a result.

I guess every cloud has a silver lining …