I’m sure we aren’t the only family who’s had to suffer through the aftershocks of Target’s infamous Great Thanksgiving Weekend Data Breach that occurred in late 2013.
According to news reports, as many as 40 million Target credit cards were exposed to fraud by the data breach. And as it turns out, the initial reports of nefarious doings were just the beginning.
Even after being given a new credit card number, my family has had to endure seemingly endless rounds of “collateral damage” for more than a year since, as Target’s very skittish credit card unit staff members have placed card-holds at the drop of a hat … initiated phone calls to us at all hours of the day … and asked for confirmations (and reconfirmations) of merchandise charges.
Often, these unwelcome communications have occurred on out-of-town trips or whenever someone in the family has attempted to make an innocuous online purchase from a vendor based overseas.
It’s been altogether rather icky — in addition to being a royal pain in the you-know-where.
But our experience has hardly been unique. Consider these scary figures when it comes to data breaches that are happening with businesses:
On average, it takes nearly 100 days to detect a data breach at financial firms.
It takes nearly 200 days to do so at retail establishments.
Those unwelcome stats come to us courtesy of a multi-country survey of ~1,500 IT professionals in the retail and financial sectors. The study was conducted by the Ponemon Institute on behalf of network security and software firm Arbor Networks.
The next piece of unsettling news is that, even with the long “dwell” times of these data breaches, the IT professionals surveyed aren’t optimistic at all that the situation will improve over the coming year. (Nearly 60% of those working in the financial sector aren’t optimistic, as do a whopping ~70% in retail.)
It’s doubly concerning because companies in these sectors are such obvious targets for hack attacks. The reason is simple: The amount and degree of customer data stored by companies in these sectors is highly valuable on the black market — thereby commanding high prices.
It makes it all the more lucrative for unscrupulous people to make relentless attempts to hack into the systems and extract whatever data they can. IT respondents at ~83% of the financial companies reported that they suffer more than 50 such attacks in a given month, as do respondents at ~44% of the retail firms.
The impact on companies isn’t trivial, either. Another study released jointly just last week by Ponemon and IBM, based on an evaluation of ~350 companies worldwide, finds that the average data breach costs nearly $160 for each lost or stolen record. And that’s up over 6% from a year ago. (The Target breach cost substantially more on a per-record basis, incidentally. And for healthcare organizations, the average cost is well over $350 per record.)
What can be done to stem the endless flood of data breach attacks? The respondents to this survey put the most faith in technology that monitors networks and traffic to stop or at least minimize these so-called advanced persistent threats (APTs). More companies have been implementing formalized incident response procedures, too.
As Dr. Larry Ponemon, chairman of the Ponemon Institute has stated, “The time to detect an advanced threat is far too long; attackers are getting in and staying long enough that the damage caused is often irreparable.”
Clearly, more investment in security tools and operations would be advisable.
Back in 2009, no industry in the United States took such reputation beating as the financial services segment. And to find out how much, we needn’t look any further than Harris survey research.
The Harris Poll Reputation Quotient study of American consumers is conducted annually. The most recent one, which was carried out during the 4th Quarter of 2014, encompassed more than 27,000 people who responded to online polling by Harris.
In the survey, companies are rated on their reputation across 20 different attributes that fall within the following six broad categories:
Products and services
Financial performance
Emotional appeal
Social responsibility
Workplace environment
Vision and leadership
Taken together, the ratings of each company result in calculating an overall reputation score, which the Harris researchers also aggregate to broader industry categories.
Most everyone will recall that in 2009, the U.S. was deep in a recession that had been brought about, at least in part, by problems in the real estate and financial services industry segments.
This was reflected in the sorry performance of financial services firms included in the Harris polling that year.
Back then, only 11% of the survey respondents felt that the financial services industry had a positive reputation.
So it’s safe to conclude that there was no place to go but “up” after that. And where are we now? The latest survey does show that the industry has rebounded.
In fact, now more than three times the percentage of people feel that the financial services industry has a positive reputation (35% today vs. 15% then).
But that’s still significantly below other industry segments in the Harris analysis, as we can see plainly here:
Technology: ~77% of respondents give positive reputation ratings
Consumer products: ~60% give positive reputation ratings
Manufacturing: ~54%
Telecom: ~53%
Automotive: ~46%
Energy: ~45%
Financial services: ~35%
So … it continues to be a slow slog back to respectability for firms in the financial services field.
Incidentally, within the financial services category, insurance companies tend to score better than commercial banks and investment companies when comparing the results of individual companies in the field.
USAA, Progressive, State Farm and Allstate all score above 70%, whereas Wells Fargo, JP Morgan Chase, Citigroup, BofA and Goldman Sachs all score in the 60% percentile range or below.
Wendy Salomon, vice president of reputation management and public affairs for the Harris Poll, contends that financial services firms could be doing more to improve their reputations more quickly. Here’s what she’s noted:
“Most financial companies have done a dismal job in recent years of connecting with customers and with the general public on what matters to them. Yet there’s no reason Americans can’t feel as positively toward financial services firms as they do towards companies they hold in high esteem, such as Amazon or Samsung, which have excellent reputations because they consistently deliver what the general public cares about …
[Individual] financial firms have a clear choice now: Prioritize building their reputations and telling their stories, or let others continue to fill that void and remain lumped together with the rest of the industry.”
Here’s another bit of positive news for companies in the financial services field: They’re no longer stuck in the basement when it comes to reputation.
That honor now goes to two sectors that are Exhibits A and B in the “corporate rogues’ gallery”: tobacco companies and government.
Both of these choice sectors come in with positive reputation scores hovering around 10%.
I suspect that those two sectors are probably doomed to bounce along the bottom of the scale pretty much forever.
With tobacco, it’s because the product line is no noxious.
And with government? Well … with the bureaucratic dynamics (stasis?) involved, does anyone actually believe that government can ever instill confidence and faith on the part of consumers? Even governments’ own employees know better.
In 2011, ~96% of Google’s revenues came from PPC advertising. In 2014, it’s ~97%.
But Google isn’t the only behemoth whose income is completely tied to advertising. Over at Facebook, ~93% of the company’s more than ~12 billion in revenues come from advertising as well.
Compared to Google, Facebook is a relative newcomer to the advertising game. But once it got in on the action, its growth was very robust.
In 2014 alone, Facebook’s advertising revenues were up 58% over the previous year.
But … there’s a bit of a problem. In a world where advertising revenues are tied to “eyeballs,“ Facebook’s user growth isn’t on the right trajectory. When the network has nearly 1.5 billion active users already, there’s not a lot of room for expansion.
This is reflected in Facebook’s Q4 year-over-year percentage growth stats as published by Mediassociates, a media planning and buying agency:
2009: ~260% year-over-year growth
2010: ~69% growth
2011: ~39% growth
2012: ~25% growth
2013: ~16% growth
2014: ~13% growth
One can easily imagine 2015’s growth figure dipping into the single digits, giving Facebook all the hallmarks of being a mature company in a maturing market.
But the always-enterprising folks at Facebook have had something up their sleeve which they’re rolling out to the market now: getting into the multi-billion credit-card payments business.
They’re starting small: introducing a “send-friends-money” functionality to Facebook’s Messenger app. But this rather innocuous addition hardly does justice to Facebook’s end-game strategy.
When you think about it, Facebook’s aims make a lot of sense. With nearly 1.5 billion active users around the world, Facebook’s accounts make PayPal’s ~162 million active accounts seem pretty paltry by comparison.
But revenue from PayPal’s transaction tolls isn’t chump change at all: nearly $8 billion last year alone.
Without doubt, Facebook is also looking at the huge amount of business done by American Express and VISA; think of the billions of dollars those companies earn by charging merchants between 2% and 3.5% on the value of each credit-card transaction.
Facebook’s entry into the business can be facilitated neatly through its Messenger mobile app, making it just as easy (or easier) to pay for goods and services as with a credit card.
Considering that Facebook’s users with mobile phones are already spending time on the network an average of an hour per day, it’s pretty easy to see how people could make the transition from traditional credit and debit card payments to using their Facebook app for precisely the same purposes.
And Facebook could sweeten the pot by working with retailers and marketers to offer real cash loads that would likely juice participation even more – sort of a cash rebate in advance of the purchase rather than afterward.
So we shouldn’t think of Facebook’s new “send-friends-money” feature as a one-off function.
Instead, it’s just the tip of the iceberg. If I were a manager at VISA or AmEx, I’d be thinking long and hard about the real motivations – and real implications – of Facebook’s latest moves.
Mobile commerce is the latest big development in e-commerce. So it’s not surprising that nearly all companies engaged in e-commerce expect their mobile sales revenues to grow significantly over the next three to five years.
In fact, a new survey of ~250 such organizations conducted by IT services firm J. Gold Associates, Inc. finds that half of them anticipate their mobile revenue growth to be between 10% and 50% over the next three years.
Another 30% of the companies surveyed expect even bigger growth: between 50% and 100% over the period.
So … how could there be any sort of negative aspect to this news?
One word: Fraud.
Fraud in e-commerce is already with us, of course. For mobile purchases made now, a third of the organizations surveyed by Gold Associates reported that fraud losses account for about 5% of their total mobile-generated revenues.
For an unlucky 15% of respondents, fraud makes up around 10% of their mobile revenues.
And for an even more miserable 15%, the fraud losses are a whopping 25% of their total mobile revenues.
Risk management firm LexisNexis Risk Solutions has also been crunching the numbers on e-commerce fraud. It’s found that mobile fraud grew at a 70% rate between 2013 and 2014.
That’s a disproportionately high rate, as it turns out, because mobile commerce makes up ~21% of all fraudulent transactions tracked by LexisNexis, even though mobile makes up only ~14% of all e-commerce transactions.
The propensity for fraud to happen in mobile commerce is likely related to the dynamics of mobile communications. Unlike desktops, laptops and tablets, “throwaway” phone devices are a fact of life, as are the plethora of carriers — some of them distinctly less reputable than others.
Considering the growth trajectory of mobile e-commerce, doubtless there will be efforts to rein in the incidence of fraud – particularly via analyzing the composition and source of cellphone data.
Some of the data attributes that are and will continue to be the subject of real-time scrutiny include the following “red flags”:
> A phone number being assigned to non-contracted carrier instead of a contracted one means the propensity for fraud is higher.
> Mobile traffic derived from subprime offers could be a fraud breeding-ground.
> Multiple cellphones (five or more) associated with the same physical address can be a strong indicator of throwaway phones and fraudulent activity.
The question is whether this degree of monitoring will be sufficient to keep the incidence of mobile fraud from “exploding” – to use Gold Associates’ dramatic adjective.
I think the jury’s out on that one … but what do you think?
Recent reports on economic activity appear to show a continuation of a rather wobbly recovery of the U.S. economy since coming out of the Great Recession.
Still, things are still better for the U.S. economy as compared to many others around the world.
America’s small businesses appear to feel similarly about the U.S. economy. Their perspective may be even more positive, in fact.
Illustrating this perspective, a January 2015 survey of ~850 U.S. businesses (ones that employ ten or fewer full-time or part-time workers) finds small business owners having a pretty bullish outlook on the year ahead.
In a survey conducted by web hosting company Endurance International Group (formerly Bizland), two-thirds of the respondents reported positive prospects for their businesses for 2015:
General business outlook is very positive: ~26% of respondents
Generally positive outlook: ~45%
Neutral outlook: ~25%
Negative outlook: ~5%
These findings align quite neatly with how these business owners see 2015 as compared to 2014’s performance:
2015 will be positive compared to 2014: ~66% of respondents
2015 will be about the same: ~29%
2015 will be negative compared to 2014: ~5%
But … these positive impressions happen with no thanks to the government. When asked if they felt that the U.S. Congress is effective in addressing the issues that are important to small businesses, a whopping 87% gave thumbs-down.
Even the changes in Congressional leadership that came about as a result of the 2014 midterm elections have done little to improve the perceptions of these business owners, as ~69% do not believe that the new leadership in Congress will be any more effective in addressing small business issues in 2015.
And what are those issues that are so important to small businesses?
They’re the usual things: business taxes first and foremost … followed by the ability to obtain financing.
The next tier of issues includes the ability to hire workers with the appropriate skills, along with the ongoing healthcare coverage challenges.
Any other issues are basically just an asterisk at the bottom of the page …
More details on the survey results can be found here.
In recent weeks, I’ve begun reading more news items about legislation being passed to limit the damage so-called “patent trolls” can do to unsuspecting businesses.
These are the bottom-feeding firms which exist only to collect royalty payments and fines from companies due to supposed infringement on patents the firms have purchased.
Many of the victims of these schemes are smaller businesses with fewer than $10 million in annual revenues.
The reasons they’re targeted are pretty obvious: smaller companies are less able to defend themselves against such charges, and it’s often easier and less expensive to settle out of court — and avoid all the hassles that accompany litigation as well.
But the cumulative impact is pretty enormous. Patent risk specialist RPX Corporation estimates that it’s nearly $13 billion in legal fees, settlements or judgments.
The University of California’s Hastings College of the Law has also been studying the numbers. It finds that patent infringement claims against the portfolio companies of venture-capital firms cost an average of $100,000 each to settle.
Predictably, only a smidgeon of the monies collected by these patent-holding companies actually makes it back to the inventors. The rest goes right in the deep pockets of the people trolling the business world for easy money.
And then …
Then some patent trolls made the mistake of sending demand notifications to banking firms, related to things like the software used in ATMs.
Oops. Bad move.
Once the banking institutions got sensitized to the issue, a lot of legislators did, too. Funny how that works.
The results are now beginning to show. In recent months, more states have enacted legislation curbing the ability of patent trolls to make “bad faith” assertions of patent claims.
What is a questionable patent claim? It’s a claim that isn’t based on any clear evidence of infringement — but instead on vague accusations.
(In other words, these questionable claims represent the vast majority of the notifications delivered to the unsuspecting victims.)
States jumping on the “put the trolls on trial” bandwagon range from New York, Vermont to Oklahoma and Minnesota. Twelve so far, and the tally will surely increase in the coming months.
One of the interesting twists is the fact that most of new legislation also allows targeted companies to strike back in state courts with their own litigation … against the patent-holding companies themselves.
I guess turnabout is fair play.
Another twist …
Here’s an interesting case where financial institutions – an industry not particularly loved in many quarters – is helping to rout a particularly pernicious and avaricious bunch of businesspeople.
This sort of activity, based not only on any sense of commercial fair play but instead on playing mercantile “gotcha” games, is reprehensible and gives “the business of business” a bad name.
Too, it has to have had a chilling effect on the activities of smaller businesses in particular – especially those who rely on established technologies to create and commercialize new products.
Constantly looking over one’s shoulder to make sure no one is coming after you for something as innocuous as using an e-mail tool on a FAX machine is hardly the kind of environment that fosters innovation.
So let the cheering begin … and no stopping until these trolls are banished back under the bridge.
What’s happening with e-invoicing support services for small businesses these days?
Minneapolis, MN-based financial services industry market research firm Barlow Research Associates, Inc. reported in January 2014 that two of the three large banking institutions that had been offering e-invoicing services have now retired those programs.
Indeed, you won’t find mention of them anywhere on their small business online banking websites.
Donna Arce
According to Donna Arce, a Barlow Research client executive, both Chase and Wells Fargo dropped e-invoicing in 2013, making Bank of America the only one of the nation’s 14 top banks still offering this service. (Existing e-invoicing customers at Chase remain grandfathered in … for now.)
Reportedly, the reason behind the elimination of e-invoicing services was low usage.
But was this usage a function of low demand … or was it actually the result of limited market availability?
After all, Arce reports that overall invoice volumes are notable. For the typical small business enterprise, approximately 75 paper invoices and 10 electronic invoices are generated in any given month.
In the middle market segment, the volume of invoices is quite a bit higher: Those companies average just over 1,250 paper invoices and more than 250 electronic invoices in the average month.
For answers to the question about inherent e-invoicing demand, we can look to PayPal, one of several non-bank providers of e-invoicing services.
According to Chris Morse, a PayPal spokesperson, “millions of users” have accessed company’s online invoicing services – particularly since 2011 when the product was redesigned with more robust functionality and features.
For an analyst’s column she wrote on the topic, Barlow Research’s Donna Arce reported on remarks made by René Lacerte, founder and CEO of invoice management firm Bill.com, on the elements that are essential for making sure that e-invoicing is a viable solution for business owners.
Quoting Lacerte:
“Working in an entirely online environment is not realistic for many businesses, [which] need a receivables solution that will track and manage both paper-based and electronic invoices and payments in one system.
“Integration with accounting software is key to businesses adopting any financial management tool, including e-invoicing. Without integration, businesses must re-key data from one system to another, which is both time-consuming and can be fraught with errors.
“Issuing the invoicing and accepting payment are just part of the overall receivables process … The ability to collaborate with customers via a portal where invoices can be referenced, documents shared and notes exchanged, dramatically reduces the time businesses spend managing these inquiries.”
The PayPal approach is quite flexible in terms of the payment options for the recipient of the invoice. Choices include its own PayPal bill payment option, along with credit and debit card payments as alternatives.
Contrast this with Bank of America, which requires the recipient to log on to a payment center, agree to terms, and then upload account information to make a payment – debit and credit cards not accepted.
Contrasting PayPal and the approach of the commercial banks, is it any wonder that the one is experiencing growth … while the others have seen low usage?
Of course, there’s also the issue of fees charged for e-invoicing services. PayPal’s fee structure is different than how the commercial banks have charged for services, in that a portion of PayPal’s fee is based on a percentage of the transaction value (currently around 3%). Depending on each company’s individual characteristics, that pricing model may or may not be the most lucrative for users.
Bottom-line, it’s clear that e-invoicing isn’t a dying service. But how flexibly it’s presented – and the degree to which it can actually reduce inherently labor-intensive in-house administrative activities – spells the difference between its success or failure as a business service.
In other words … the difference between PayPal and the giant commercial banks.
Whether it’s defaulting to preparing the same half-dozen dinner recipes, always taking the same travel route, or preferring traditional hyms and liturgy at religious services, humans tend to be creatures of habit.
Of course, there will always be the minority who revel in being the first to try out novel communications technologies … adopt the newest fashions … or take advantage of the latest investment schemes.
But most people would prefer to hold back and let someone else take the plunge first.
That’s precisely where things stand at the moment with the Bitcoin alternative currency. The “virtual currency” has been around long enough so that it’s now getting coverage in the “popular” press … and there are even a few folks who have begun using it as an alternative to established currencies.
Indeed, for the past year now, a few national retailers and chain foodservice establishments have been accepting payments in Bitcoin currency.
But a just-released survey that queried consumer attitudes about the new-fangled currency – referred to as a “crypto-currency” by some – underscores how steep a climb the Bitcoin has before it can ever be considered a viable alternative to the Dollar or other established currencies.
TheStreet, a digital financial media company, commissioned the survey which was conducted in January 2014 by GfK Custom Research North America’s OMNITEL unit A total of 1,005 telephone surveys were conducted with Americans age 18 or older.
Let’s start out with the most basic finding from the survey: Three out of four respondents aren’t even familiar with the Bitcoin term.
So right off the bat, that’s a major hurdle. The Bitcoin may have been the subject of numerous press stories and broadcast reports, but the news hasn’t seeped into the larger market consciousness to any great extent.
Next … even after the concept of the Bitcoin was described to them, the survey respondents remained distinctly chilly to the idea:
Nearly 80% would “never consider” using an alternative form of currency like the Bitcoin.
~80% would rather own gold than Bitcoin currency.
Did the survey uncover different attitudes based on the age of the respondents? Yes – to a degree:
Just under one-third of young respondents (age 18 to 24) would consider using an alternative form of currency like the Bitcoin … versus only about one in ten seniors (over age 65).
~15% of the young respondents would prefer to own Bitcoin over gold … versus only ~4% of seniors.
~57% of young respondents feel that Bitcoin currency helps the global economy … while just ~14% of senior feel the same way.
The main takeaway from the GfK/OMNITEL research? Bitcoin proponents are going to have to keep plugging away for a good long time before positive public perceptions of an alternative currency take hold — including needing to focus on the most basic educational elements.
Considering the level of financial literacy out there … good luck with that effort.
If any readers have ever used Bitcoin as a currency and would care to comment on their experience pro or con, please share your thoughts here.
It’s been more than 35 years since I began my post-collegiate working career in the commercial banking business. At that time, there were well more than 17,000 federally chartered banking institutions in the United States.
The reasons for the high tally were clear. Most states didn’t allow commercial branch banking across state lines. And quite a few others – mainly in the Midwest and Plains regions – put severe restrictions on state branch banking as well.
That’s why states like Illinois and several others could have as many as 1,500 or more independent banking institutions each.
Of course, this hardly meant that these banks were operating in a vacuum. Not only were there efficient automated clearing houses to process interbank transactions, there were also robust correspondent banking networks interlinking smaller and larger banks.
These networks enabled community banks to offer many of the same deposit, lending and cash management services provided by the larger institutions.
“Bigger is Better …”
Beginning in the late 1980s and early 1990s, many of the regulatory barriers began to fall. States relaxed prohibitions on branch banking, while branching across state lines became common. It wasn’t long before a string of acquisitions created large, consolidated banks. The banking system began to look a lot more like Europe and Canada and a lot less like … well, the United States.
But then a countervailing trend developed, and it wasn’t the proverbial “dead-cat bounce.” Consolidation caused voids in local banking coverage in many regions. As a result, some businesses and consumers sought a return to banking institutions where ownership and management were part of the community, and where decision-making was based on a more intimate knowledge of the local economy.
So the commercial banking industry actually witnessed an uptick in the number of institutions during the late 1990s and early 2000s.
… Until the Great Recession of 2008/09 hit.
Today, the number of federally chartered U.S. banking institutions now stands at its lowest level since the Great Depression.
The stark facts are these: A sluggish economy, low interest rates and ever-more complex regulations have diminished the number of federally chartered institutions to below 6,900. The tally, according to FDIC stats, had never fallen below 7,000 since the mid-1930s.
Almost entirely, the recent numerical decline has come among smaller institutions – those with fewer than $100 million in assets. And of the more than 10,000 banks that are now gone, it isn’t only because of mergers and consolidations. Nearly 20% of them simply collapsed.
We’re not simply dealing with a reduction in banking charters; the number of physical bank locations is also declining – by about 3% since late 2009, thanks in part to the rise of online banking in addition to institutional consolidation.
John Barlow
I asked banking industry specialist John Barlow for his thoughts on the latest bank figures. Not only is this expert head of Minneapolis-based Barlow Research, Inc., a nationally recognized financial services industry market research and consulting firm that counts the largest U.S. institutions among its client base, Barlow is also chairman of Iowa Falls State Bank, a family-owned institution that could be characterized as the quintessential “local bank.” (He’s also a former boss of mine back when I was working in the banking industry during the 1970s.)
Barlow noted an additional point about small banks: “By their very nature, community banks are typically closely held – often family-owned enterprises. A significant headwind for continued ownership is the transition of the business to a younger generation. The Baby Boomers had smaller households, and their children are more likely to move away from the business – mentally as well as geographically.”
… or Is it Not Better?
There may be something of a silver lining in the recent trends, however. Actual bank deposits have continued to grow, and consolidations have helped alleviate concerns that an abundance of separate banks leads to lower efficiencies in the financial system and more difficulties in conducting regulatory oversight.
… But only to a degree. “It remains to be seen where the economies of scale exist in banking. According to our studies at Barlow Research, larger banks do appear to be more efficient at generating income. But that’s because they’re more aggressive at charging fees, not because of lower costs,” Barlow reports.
David Kemper, CEO of Missouri-based Commerce Bancshares, may have a point when he notes, “There’s no reason why we need [so] many banks, especially if those smaller banks have a much lower return on capital. The small banks’ bread-and-butter is just not there anymore.”
[To that point, Barlow contends that one of the reasons smaller banks have a lower return on capital is that they have too much capital.]
There’s an important counter-argument to the “consolidation is better” view. It goes like this: Community banks remain critically important to the economy because they are the ones more likely to engage in small-business lending.
Barlow Research’s statistical studies show that the small businesses that deal with community banks are more likely to be able to secure a loan. And the average size of that loan will be larger than one obtained from a large institution.
The Most Startling Trend?
Another FDIC statistic might be the most startling trend of all. Over the decades, each year has witnessed new bank startups – ranging from at least a handful to the low hundreds in any given year. But that’s all changed since the Great Recession.
In fact, there has been just one new federally approved bank charter issued since 2010.
That institution, the Bank of Bird-in-Hand (located in Lancaster County, Pennsylvania), was able to raise approximately $17 million in investment capital. But it also had to expend nearly $1 million in consulting and legal fees to properly prepare its application for a new charter — including spelling out policies and procedures detailing its systems to guard against cyber-attacks and other security risks.
“Intense” doesn’t tell the half of it when describing the effort needed to obtain a new Federal bank charter.
Considering those hurdles, what made the Bird-in-Hand investors think they could run a profitable banking operation in today’s economic and business climate? It’s because they see an opportunity in serving a local community heavily populated by Amish and other rural/farming families. Banking-wise, it’s an underserved community.
There once was a local independent bank, of course … but that one was acquired by a larger entity in 2003. The new bank’s investors believe they can provide services that are better suited to the needs of the local community – which, in turn, will make their new bank successful.
John Barlow adds this observation about community banking: “A well-managed community bank is one of the best investments you can make, as long as you do not make bad loans. Do that, and it’s all over in a couple years.”
And about the degree of governmental regulation in the industry, he remarks: “I grew up in a banking family. My grandfather and father complained about regulators all the time. Banks are regulated businesses: What’s new about that?”
Barlow and the Bird-in-Hand bank investors may well be right about the prospects for smaller banks in America. Still … one wonders how many new banking institutions will be starting up in the current economic and regulatory environment.
… Or that the prospective investors will determine that it’s even worth the effort.