Aren’t you glad you don’t work at Yahoo?
Where to begin … For starters, the Associated Press is reporting that Yahoo disabled its e-mail forwarding service effective the beginning of October.
Yahoo has a rather benign statement in its Help Center “explaining” why the service has been disabled:
“Automatic forwarding sends a copy of incoming messages from one account to another. The feature is under development. While we work to improve it, we’ve temporarily disabled the ability to turn on Mail Forwarding for new forwarding addresses. If you’ve already enabled Mail Forwarding for new forwarding addresses in the past, your e-mail will continue to forward to the address you previously configured.”
This hardly passes the snicker test, of course.
Disabling the auto-forwarding feature for new forwarding addresses came at the same time it was revealed that a 2014 hack of Yahoo’s platform resulted in the theft of ~500 million e-mail accounts including information on addresses, phone numbers, passwords, security questions and answers, plus birthdays.
It doesn’t take a genius to conclude that the reason Yahoo disabled its automatic forwarding function for new forwarding addresses was to deter concerned or frightened Yahoo Mail users from making a mass exodus to rival services.
But this is only the latest in a string of stumbles by the company in just the past few weeks.
For one, Yahoo is now defending a class-action lawsuit accusing the company of security negligence in the wake of 2014’s half-billion e-mail accounts theft.
There’s also a report from Reuters that for the past 18 months, Yahoo has been scanning all incoming Yahoo Mail messages for a wide range of keyword phrases — all on behalf of our friends in the federal government.
And if those weren’t enough, the much-ballyhooed announcement this past summer that Verizon was planning to acquire Yahoo for $4.8 billion has devolved to this: Verizon is now asking Yahoo for a $1 billion discount on the purchase.
It’s little wonder some people are calling the company “Whowee” instead of “Yahoo” these days …