Thirty years ago, the rite of passage going from being a kid to adulthood had to include having your own automobile.
Not so today.
In fact, the percentage of young adults who even have their driver’s license has declined considerably: In the early 1980s, nearly half of 16-year-olds in America had a driver’s license. By 2010, that percentage had dropped to just ~28%.
What happened between then and now? A number of things, but the biggest may be the rise of consumer electronics and social media.
Recall what an automobile could provide a young adult in the 1980s: access to all of the kid-popular activities of the day: shopping, music, movies, getting together with friends, and so forth.
Today, teens can access pretty much all of that right at their fingertips via the Internet or a smartphone.
You want clothes? Order them online.
Music? Download it to your smartphone.
Communicate with friends? Just Skype or text away.
Meanwhile, between more sophisticated, costly auto maintenance and the high price of gasoline, owning a car has only become more expensive.
Auto insurance premiums for teens? Outta sight.
Plus, it’s just more of a hassle to get a license today. Driver education classes are disappearing from many a public school classroom, the casualty of budget cuts. Stricter state laws make it much more difficult and time-consuming to rack up the necessary behind-the-wheel training hours prior to taking driving tests.
The result is fewer kids getting licensed during their teen years.
In 1983, nearly 70% of 17-year-old Americans had drivers licenses … a figure that dropped to just ~46% by 2010.
Even for 18-year-olds, the percentage holding drivers licenses declined from ~80% in 1983 to only about 60% in 2010.
A recent survey conducted by Zipcar found that millennials (people age 18 to 34) would rather shop online than in stores. No car needed for that.
And when presented the choice between giving up their phone or their tablet computer or their car … two thirds of the Zipcar survey respondents would forego the car.
This is a veritable sea change in attitudes about wheels.
In fact, one could conclude that the very things that cars once represented – the “vehicle” that enabled you to “do what you want, see who you want and be what you want” – is what actually describes the digital and social media world today.
Meanwhile … the car is now just a way to get to your part-time job. Ugh.