As if we needed any more proof that people are getting more and more e-mails — and reading fewer and fewer of them — along comes some aggregated data that confirm our beliefs.
Cue (formerly known as Greplin) is a mobile app for organizing and searching online data across a variety of functions such as e-mail, cloud storage and online calendars.
Because of the large number of people who use the app, Cue has amassed huge amount of data when it comes to knowing users’ online activities.
Earlier this month, Cue released some anonymized aggregate data gleaned from a cross-selection of app users. Some of the interesting findings from that study, which covered all of 2012, include these “factoids”:
- Average number of e-mail words written per person: ~41,400
- Average number of e-mail messages sent: ~870
- Average number of e-mail messages received: ~5,600
With over six times the number of e-mail messages received compared to sent, it’s no wonder people are busily trashing e-mails right and left with nary a glimpse at them.
Not only that, users are becoming slower in responding to the e-mails that they do read. In 2012, the average length of time for response was ~2.5 days, compared to ~2.2 days in 2011.
But more than half of all e-mail responses happened within the first hour – and nearly 90% within 24 hours. This means that the other ones were responded to a really long time afterward in order to result in the 2.5-day average.
There were some other interesting tidbits Cue gleaned from its user analysis. For instance, “dogs” topped the list of most-mentioned animals; they were mentioned 38% of the time versus 32% for cats and just 19% for fish.
And in terms of swear words – what everyone wants to know even if they won’t admit it – the “S” word outscored the “F” word by ~43% to ~39%, with the “D” word bringing up the rear at just ~18%.
[Come to think of it, wouldn’t it have been more apropos if the “S” word was bringing up the rear?]
One thought on “Right on Cue: More insights into e-mail engagement.”
The “S” word: Is it to “take” or to “give” one?
Because actually, to take one IS to give one.