[Actually, it’s not quite there yet – the percentage is ~44%. But the trend is clear, and it’s accelerating.]
The latest statistics come to us courtesy of GfK Mediamark Research. And GfK’s consumer survey findings align with other published survey data from U.S. government sources.
Just five years ago, only about one in four American adults lived in cellphone-only households. But since then, the cellphone-only population has jumped by ~70%.
And when we look at a breakdown by age demographics, it becomes even more obvious that we’re in the midst of a transformation.
Here are the stark figures:
- Pre-Boomers (born before 1946): ~13% live in cellphone-only households
- Baby Boomers (born from 1946 to 1965): ~32% live in cellphone-only HHs
- Generation X (born from 1965 to 1976): ~45% live in cellphone-only HHs
- Millennials (born from 1977 to 1994): ~64% live in cellphone-only HHs
Mirroring the age statistics are ownership rates for smartphones: very high among millennials down to very low among pre-Boomers:
- Millennials: ~88% own a smartphone
- Generation X: ~79 own a smartphone
- Baby Boomers: ~56 own a smartphone
- Pre-Boomers: ~20% own a smartphone
[Additional topline findings from the GfK research can be viewed here.]
Based on the trends we’re seeing, how soon will it be that telephone landlines become a thing of the past? I’d be interested in hearing your perspectives.