The results surprise no one — even if they’re a bit depressing to contemplate.
Asked to cite when their first message check of the day is typically done, here’s what the eMarketer survey found:
- I check messages first thing, before anything else: ~39% reported
- After coffee/tea but before breakfast: ~22%
- After breakfast but before departing for work: ~20%
- On the way to work: ~4%
- Once at work: ~8%
- Later in the day: ~3%
- Other responses: ~4%
[I was a little surprised to find myself in a distinct minority (checking messages upon arriving at work) … but I suppose when one gets to the office at 07:00 hrs. each workday, as I do, that may be when most others are en route to the office or still at home.]
Not surprisingly, the “check messages before anything else” contingent is more heavily represented by younger people, with over 45% of the survey’s respondents under the age of 35 reporting that they check messages first thing in the day.
The type of messages in question run the gamut from e-mail to text, social media and voicemail. But it’s overwhelmingly e-mail and text messaging apps that smartphone users check first thing in the day:
- Text messaging: ~67% check this mobile app first
- E-mail: ~63%
- Facebook: ~48%
- Weather app: ~44%
- Calendar app: ~30%
- News app: ~21%
- Games: ~19%
- Instagram: ~16%
- Pandora: ~16%
- Other social media: ~9%
- Other apps: ~7%
More details on the eMarketer survey can be found here.
What are your message checking practices — and how are they different or similar to these survey results?