Back in February 2010, Americans over the age of 18 spent a total of ~451 billion minutes’ time on the Internet, according to comScore’s Media Metrix research.
By comparison, in February 2013, the total time spent online had nearly doubled to ~890 minutes.
The vast majority of the increase is attributable to tablet computers and smartphones rather than PCs:
- PC minutes rose from ~388 billion to ~467 billion (+24%).
- Smartphone minutes grew from ~63 billion to a whopping ~208 billion (+230%).
- Tablet minutes grew from zero to 115 billion (tablets didn’t exist in 2010).
In fact, taken together, smartphones and tablets now account for nearly 60% of the time online spent by people age 18 to 24. On the other hand, smartphones account for a relatively small 25% of time spent online by Americans age 50 or older.
This age divide is also clearly evident in comScore’s estimated breakdown of platform adoption:
All American Adults
- PC only: ~30%
- “Screen jumpers” (PC + mobile): ~63%
- Mobile platforms only: ~7%
Young Adults (age 18-24)
- PC only: ~22%
- Screen jumpers: ~65%
- Mobile only: ~13%
Older Adults (age 50+)
- PC only: ~48%
- Screen jumpers: ~51%
- Mobile only: ~1%
The comScore analysis also provides some interesting stats pertaining to online share of minutes by the type of content being accessed.
Most online time spent on PCs:
- Business/Finance (~68%)
- TV (~68%)
- News/Information (~62%)
- Sports (~62%)
- Retail (~49%)
- Health (~54%)
Most online time spent on smartphones:
- Radio (~77%)
- Social Media (~58%)
- Weather (~55%)
- Games (~48%)
Tablets don’t lead in any single category, but score particularly well in these two:
- Games (~34% of time online is spent on tablets)
- TV (~20% of time online is spent on tablets)
More details and insights from the comScore report can be found here.