Here’s how the scheme works: Via sending an e-mail with scanned images, the USPS will notify a customer of the postal mail that will be delivered that day.
It’s called Informed Delivery, and it’s being offered as a free service.
Exactly what is this intended to accomplish?
It isn’t as if receiving an e-mail notification of postal mail that’s going to be delivered within hours is particularly valuable. If the information were that time-sensitive, why not receive the actual original item via e-mail to begin with? That would have saved the sender 49 cents on the front end as well.
So the notion that this service would somehow stem the tide of mass migration to e-mail communications seems pretty far-fetched.
And here’s another thing: The USPS is offering the service free of charge – so it isn’t even going to reap any monetary income to recoup the cost of running the program.
That doesn’t seem to make very good business sense for an organization that’s already flooded with red ink.
Actually, I can think of one constituency that might benefit from Informed Delivery – rural residents who aren’t on regular delivery routes and who must travel a distance to pick up their mail at a post office. For those customers, I can see how they might choose to forgo a trip to town if the day’s mail isn’t anything to write home about — if you’ll pardon the expression.
But what portion of the population is made up of people like that? I’m not sure, but it’s likely far fewer than 5%.
And because the USPS is a quasi-governmental entity, it’s compelled to offer the same services to everyone. So even the notion of offering Informed Delivery as “niche product” to just certain people isn’t relevant.
I guess the USPS deserves fair dues just for trying to come up with new ways to be relevant in the changing communications world. But it’s very difficult to come up with anything worthwhile when the entire foundation of the USPS’s mission has so been eroded over the past generation.