A Newspaper Startup in 2012 … Is this Madness?

European Daily, preview editionOver the past decade or more, seemingly all the business trends on the newspaper front have been negative. So to read that a new transnational newspaper is being planned for a Fall 2012 launch comes as a pretty big surprise.

Yes, you heard that right:  The European Daily plans to hit the streets in a few months’ time. In the meantime, the budding newspaper already has a website up and running.

The European Daily is the brainchild of three young entrepreneurs from Sweden and Germany. “We are a publication that partly targets a more senior audience who, to a great extent, still prefers print, as well as a traveling audience who wants to read their news on a flight or at their hotel,” says Johan Malmsten, one of the three founders.

Does this sort of thinking sound like a recipe for success in 2012?

At first blush, it seems like a pipe dream. Two huge roadblocks appear to be standing in the way of success. First, the market dynamics have been ugly for traditional newspapers … their traditional business model swept away by the Internet and changing ways that consumers access the news.

Add to this the mounting political and economic crisis in Europe, which could result in the European Union’s breakup, rather than any sort of renewed consolidation.  Is this the right time to be introducing a media property that’s “pan-European” in its character?

Mr. Malmsten discounts these threats. Instead he asserts, “Some people have praised us on our perfect timing, given the vivid current debate about Europe and the fact that a European news source and a common public sphere have never been as much in demand.”

“Europe is a daily reality for millions of Europeans, and that won’t change. We see giving these people a news source and a daily point of reference as our mission,” he adds.

Looking at the newspaper’s launch plans, it’s pretty clear the investors are fully committed to their mission. A staff of 30 is being constructed for the paper — about half of them focused on content.  The editorial team will be based in Amsterdam in Holland.

A “preview” edition of the European Daily was printed last year and ~40,000 copies were distributed in key urban centers like Paris, London, Berlin and Brussels. Reportedly, the reception was highly positive.

But I have doubts whether a completely new newspaper title can be launched successfully – especially one that’s based on a conventional print-centric product with a digital adjunct. It seems like we’ve seen this movie before:  This very formula has been tried and found wanting – even among established newspaper brands.

It will be interesting to look back in about two or three years and see if this endeavor adds up to much – or instead has gone by the wayside.

Anyone care to weigh in with odds on the front end?

Franz Göll: Witness to History

The Turbulent World of Franz GollAn old saying goes like this: “There are three types of people in the world: Those who make things happen; those who watch things happen; and those who wonder what happened.”

The implicit meaning is that only the first set of people are consequential in life.

But sometimes those who watch from the sidelines make their mark in surprising ways.

I think a good example of this is a person who is the subject of a new book. The Turbulent World of Franz Göll, by Peter Fritzsche [Harvard University Press, ISBN-13: 978-0674055315], is a fascinating read. It chronicles the tumultuous events of the 20th century as seen through the eyes of a lower-level administrative manager, a lifetime resident of Berlin.

What makes the book so interesting is that everything is taken from the meticulous diaries and notes written down by Herr Göll over the course of his adult life. And his 85 years of life happened to span the entire sweep of the consequential events in Germany and Europe during the 20th century (1899-1984).

This isn’t the first book that deals with private diaries kept by people living in Berlin during World War II. About 25 years ago, the diaries of Marie Vassiltchikov, a young Russian/Lithuanian princess who moved to the German capital city after the Soviets had occupied her country in 1940, were published by her son after her death. In Berlin Diaries: 1940-1945 [Vintage, ISBN-13: 978-0394757773], we get a blow-by-blow description of life as an aristocrat in Berlin … a city full of nervous energy that quickly becomes an inferno. As an adrenaline rush, it’s hard to top that book. (In fact, I’m surprised Mlle. Vassiltchikov’s story hasn’t been made into a movie.)

But this volume on Franz Göll is quite different. Peter Fritzsche, the book’s author, is a professor at the University of Illinois who specializes in German history. In researching the book, Fritzsche had a veritable treasure trove of material to work with. That’s because Göll bequeathed his entire set of diaries plus other ephemera to the Berlin State Archives upon his death in 1984.

There they remained, essentially untouched, until Professor Fritzsche came across them and realized what he had found: some 23 volumes of diaries meticulously chronicling one man’s life in Berlin from the era of World War I all the way up to the modern day.

… And more. Not only was Göll a writer, he was an obsessive collector as well – so much so, he’d probably be a prime specimen for a psychoanalyst.

Göll kept copious notes on his voracious reading … created poems … collected postcards (more than 8,000 of them!) … clipped and saved countless newspaper and magazine articles. A lifelong bachelor who would live in the same two-room Berlin apartment his entire adult life, he was a loner who likely felt out of place in his working class surroundings despite being of working-class rank himself.

He was largely self-taught in his knowledge, and his entertainments were solitary pursuits like going to the movies.

Surely a “sad sack” case if there ever was one.

But author Fritzsche has gleaned all sorts of interesting material from Göll’s diaries — and in the process helps us understand that, far from being “in the dark” about the conditions of Jews and other minorities during the era of the Third Reich, Göll was aware of what was happening. Maybe not the details, but certainly in a broader sense.

In a diary posting from 1941, he wrote: “It is an open secret that they are proceeding against the Jews in the most rigorous way with sterilization [and] removal to the Eastern territories.”

An early supporter of the Nazi party, as early as 1935 Göll had became disillusioned with conditions under Hitler, his diary postings reveal.

Some of Göll’s diary entries from earlier decades of Germany’s turbulent history are equally interesting. He wrote of the hungry Berlin winters at the end of World War I, and during Germany’s period of hyperinflation in the early 1920s, took note of what he saw all around him.

Later in life, as a resident of West Berlin, Göll saw his younger countrymen shake off their “German-ness” and embrace a generalized Western materialism that he found difficult to understand or accept. (In this regard, he was probably no different from many people of the older generation – in Germany or elsewhere.)

One of the most interesting aspects of this book is that it shows how an obscure person with no claim to fame — a loner with virtually no friends or relatives — can accomplish something important for posterity. As “obsessive-compulsive” as Göll may have been, even he seemed to think what he was doing was for naught. Writing in 1954 at the age of 55:

“I used to take myself very seriously: my diaries, my collections, my readings, my poems, and not least, my ‘self.’ Today, I have to admit it: It would have been important to have acquired a trade, to have become a man, and to have founded a family … Nothing I did ever bore any fruit; it was all an idle wasting of time.”

Readers of this book will disagree. In “watching things happen,” Herr Göll actually accomplished a great deal — for historians and for us.