Recently, Consumer Reports studied this issue. In June 2014, it published an article citing the marketing tactics Americans say they like the least. The findings were collected via its own survey of a cross-section of U.S. adults age 18 or over.
Of the tactics covered in the survey, some might be considered only mildly irritating … but others are horribly intrusive.
Let’s start with the marketing tactics that the survey respondents roundly disliked:
#1. Telemarketing robocalls: ~77% dislike
#2. False claims of winning a prize: ~74%
#3. “Official” direct mail that appears to be an invoice or a check: ~71%
#4. Pop-up ads on websites: ~70%
#5. Ads for nutritional supplements making exaggerated claims: ~70%
#6. Videos that play before viewers can view their desired web content: ~66%
#7. TV advertising that plays louder than the program itself: ~63%
Another three marketing tactics were also disliked, but by a smaller proportion of respondents:
#8. Fast-talking disclaimers on broadcast ads: ~50%
#9. Infomercials: ~42%
#10. Ads for sensitive personal medical conditions: ~38%
Wrapping up the list were these four tactics which respondents considered least objectionable:
#11. Products advertised as “American made” that actually aren’t
#12. “Free” offers – but with strings attached
#13. Targeted online ads that show based on viewer purchases, behavior or demographics
#14. Product placement in TV programs and movies
#15. Billboard advertising
Of all the 15 MarComm tactics evaluated, my own “Top 2” personal dislikes are #4 and #6.
I’m in the marketing field myself, so I guess I should be tolerant of these techniques … but I think my time online is way more valuable than that!
How about you?