Skip to content

Nones Notes

Thoughts and perspectives on the ever-changing business and cultural landscape.

  • Home
  • About Phillip Nones
HomePosts tagged 'Social Sharing'

Social Sharing

Is Google+ actually going anywhere or not?

July 29, 2013July 29, 2013 Phillip Nones Advertising, Branding, Business, Marketing Communications, Uncategorized Facebook Twitter, Gigya, Google, marketing, Nones, Pinterest, Searchmetrics, Social Media, Social Media Fail, Social Sharing, Web

Google+ performance: good or bad?I’ve blogged before about Google+, speculating what sort of future it has in the social media realm.  Google is reporting that the platform has a growing user base – but one wonders just how active the social community really is.

Many people I speak with have set up personal or corporate Google+ accounts for the sake of having a full presence in social media, but Google+ represents very little (in some cases none) of their activity.

Speaking personally, I don’t have a Google+ account, nor do I have any future plans to establish one. 

Why?  “So many platforms … So little time …”

And now, a new analysis has been published that reinforces the perception that Google+ isn’t all that consequential in the social media realm.

The evaluation comes in the form of a report by Gigya, a developer of social media plugins, gamification and other services.  Its findings reveal that only about 2% of social sharing happened on Google+ during the second quarter of 2013 (April through June).

Instead, social sharing is far more “happening” in three other social zones:  Facebook (50% of all share activity); Twitter (24% of share activity) and Pinterest (16% of activity).

These same three social sites are the top sharing destinations from e-commerce sites as well as publishing/media sites, too – whereas Google+ is stuck at the same 2% level.

If anything, Pinterest is the “breakout star” in this constellation.

What does Google have to say about these rather sorry-looking statistics, more than three years after the debut of its Google+ social platform?

Google argues that a significant degree of sharing on Google+ happens “privately,” making the activity invisible to data crawling.

But that’s not how Gigya has captured the data; it’s measuring clicks via social tools that are embedded on its client sites (Gigya serves more than 700 brands including ones like ABC, Verizon, Nike and Toyota).

And under that scenario, it’s still clear that very few visitors are clicking to share any Google+ content.

Searchmetrics and other groups have posited that Google+ sharing might overtake Facebook by 2016.  But upon closer examination, it appears that these predictions are the result of questionable definitions:  +1 clicks on Google+ aren’t the same thing as “shares” on Facebook.  A more fitting comparison would be Facebook “likes.”

Viewed on that basis, Google appears to pose no threat at all – short- or long-term – for overtaking Facebook in the social media marathon.

Are any readers using Google+ for the majority of their social media interactions?  If so, I’m interested to hear what you like best about the platform – and why you might prefer it to the alternatives.  Certainly, if the rest of us are missing something, we want to learn about it!

On the other hand, if you’re like me and giving Google +1 pretty wide berth, let us know why as well.  Please feel free to leave a comment.

Share this:

  • Reddit
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Tumblr
  • Email
  • Print

Like this:

Like Loading...
2 Comments

Recent Posts

  • In its legal altercation with poultry processor Wayne Farms, LinkedIn gets its wings clipped. January 18, 2021
  • The Music of Your (Work) Life January 11, 2021
  • Remembering international advertising executive Shirley Young (1935-2020). January 3, 2021
  • Saying “goodbye and good riddance” to 2020 with a bit of humor … December 28, 2020
  • The COVID-19 pandemic and the future of telehealth services. December 13, 2020
  • Post-pandemic, will the office landscape ever be the same again? December 7, 2020
  • Tesla gets taken to task by Consumer Reports. November 30, 2020
  • The COVID pandemic and the race to raise digital skills. November 22, 2020
  • The difference between influencer marketing and true word-of-mouth advertising. November 16, 2020
  • Is automated copywriting the next big innovation in email? October 27, 2020
  • What exactly are “good results” with email marketing? October 5, 2020
  • Fair weather friends? Consumers tie loyalty programs to getting discounts and freebies. September 26, 2020
  • Let the AP Stylebook explain it all to you … September 20, 2020
  • Brand statements get a real workout in 2020. September 14, 2020
  • Finding the Sweet Spot in Ad Personalization September 8, 2020
  • Change agent: COVID-19’s ripple effect on BtoB marketing and sales. June 25, 2020
  • As the American workplace reopens, not all employees are onboard with returning to the “old normal.” May 27, 2020
  • The (Very) Real Privacy Concerns Raised by Contact Tracing April 26, 2020
  • Contact Tracing: The giant obstacle smack in the middle of the road to COVID-19 recovery. April 22, 2020
  • A small silver lining in the big, black Coronavirus cloud? Robocalls fall off a cliff. March 25, 2020
  • Virtual Meetings: Will the COVID-19 virus accelerate a trend? March 18, 2020
  • The New World of PR March 15, 2020
  • COVID-19: Whither the Pandemic? March 12, 2020
  • The Coronavirus Threat: A view from East Asia. March 3, 2020
  • Weighing in on America’s most trusted brands. February 29, 2020
  • Facial Recognition Faceoff February 24, 2020
  • Hot-desking on the hot-seat. February 9, 2020
  • Amazon: Where utilitarian products deliver stellar results. February 2, 2020
  • Closed-loop manufacturing: Practicality or pipedream? January 25, 2020
  • Yet another challenge for publishers: Subscription fatigue. January 19, 2020

Top Posts & Pages

  • In its legal altercation with poultry processor Wayne Farms, LinkedIn gets its wings clipped.
    In its legal altercation with poultry processor Wayne Farms, LinkedIn gets its wings clipped.
  • "I'm just so busy!" becomes the new social status signal.
    "I'm just so busy!" becomes the new social status signal.
  • If the Purchase Funnel is Dead, it's been Replaced by … What?
    If the Purchase Funnel is Dead, it's been Replaced by … What?
  • Which are the 10 Scariest Airports in America?
    Which are the 10 Scariest Airports in America?
  • Persistent Myth:  The Ten Most Persuasive Words in the English Language
    Persistent Myth: The Ten Most Persuasive Words in the English Language
  • Are U.S. warehouse jobs destined to go the way of manufacturing employment?
    Are U.S. warehouse jobs destined to go the way of manufacturing employment?
  • The “woke” workplace?  Employees vote thumbs-down.
    The “woke” workplace? Employees vote thumbs-down.
  • Just ducky:  Engineers develop robots to replace ducks in cleaning and patrolling rice paddy fields.
    Just ducky: Engineers develop robots to replace ducks in cleaning and patrolling rice paddy fields.
  • Open office concepts:  Employers love 'em ... employees hate 'em.
    Open office concepts: Employers love 'em ... employees hate 'em.
  • What’s driving innovation in consumer packaged goods these days?
    What’s driving innovation in consumer packaged goods these days?
Blog at WordPress.com.
Cancel
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
%d bloggers like this: