If you feel you’re being overwhelmed by information overload in the digital realm, you have lots of company.
A survey conducted last month of ~200 adults who are online “content consumers” found that the largest proportion reports being online essentially their entire waking day. The survey, conducted by content publishing platform company Magnify, was made up of executives, professionals, entrepreneurs and technologists.
It’s a small survey sample to be sure … but who could really argue with the results it uncovered? When asked to what degree they were connected to the Internet, here’s how these respondents answered:
From the moment I wake up until the moment I go to bed: ~50%
Most of the workday: ~28%
9 am to 9 p.m.: ~17%
But here’s the even bigger kicker: A large majority of the respondents reported that the quantity of information being received today had grown by 50% or more compared to last year:
Information flow has doubled or more since last year: ~26%
… Has increased by ~75%: ~10%
… Has increased by ~50%: ~28%
… Has increased by ~20%: ~25%
… Has stayed essentially the same: ~11%
How are people dealing with processing the additional information? See how many of these “coping mechanisms” reflect your own actions or behaviors:
Reading/responding to e-mail on evenings and weekends: ~77%
Never turning off the mobile phone: ~57%
Unable to answer all e-mails: ~47%
Missing important news: ~41%
Ignoring family and friends: ~40%
Answering e-mails even while with children: ~35%
Checking e-mails in the middle of the night: ~33%
The question is: Have we finally reached a critical-mass state where the law of diminishing returns kicks in?
Well, we might have thought that one year ago … before the latest torrential increase in volume happened!
An article published recently in Science magazine provides fascinating sociological findings based on researching the content of the growing number of books in Google’s digital library.
Google has amassed a database of some 2 billion words and phrases from more than 5 million books published over the past 200 years. Much of the news coverage about this project has been focused on the intense criticism of some publishers and authors who are concerned about copyright protections and Google’s alleged knowledge “power grab.”
But a more interesting and useful result of Google’s library project has been that linguists have been able to use this trove to measure information and trends based on the language in the books and the people and concepts that are referenced therein.
By analyzing the digitized text of the books in Google’s database in relation to when they were published, the researchers found that they can measure all sorts of trends – such as changing tastes in foods, ebbs and flows in relations between countries, and the role of religion in the world.
For example, references to “sausage” peaked in the 1940s and have dropped off dramatically since then, whereas references to “sushi” began to appear in significant volume in the 1980s.
It’s also interesting to see how references to certain “personalities” grow or decline over the decades. Revolutionary leader Che Guevara was covered widely in the 1960s but has receded since then, whereas Hollywood actress Marilyn Monroe has seen a slow, steady increase in references even decades following her death.
References to “God” have declined steadily since its peak usage in the 1840s, which likely comes as no surprise. More interestingly, references to “men” far outpaced women all through the 1800s and 1900s … until the 1980s when the two were at parity. And by 2000, references to women surpass those of men.
When evaluating emotional concepts, the researchers have found that concepts like “empathy” and “self esteem” have exploded since the 1940s and 1950s … while those of “will power,” “self control” and “prudence” have all declined.
Commenting on the importance of this academic research, Mark Liberman, a computational linguist at the University of Pennsylvania, said, “We see patterns in space, time and cultural context on a scale a million times greater than in the past.”
It turns out that Google’s digital database of books is but a small fraction of the total number of volumes published since the invention of the printing press; that figure has been estimated at ~129 million. But Google’s 5 million+ books are giving us a much more precise view of trends than what’s ever been possible before.
And an interesting ancillary finding of the research is realizing the number of completely new words that have come into use in the English language. It turns out that more than 500,000 new English words that have made their “debut” since 1950.
Google is making this data available at a time when it continues to face criticism about its online library endeavor. The initiative has faced copyright disputes, lawsuits and charges that Google is attempting to create an “information monopoly” (some of which have been sort of settled). But over the long haul, I think it’s a pretty safe bet that people will view the pluses as outweighing the minuses in Google’s library project.