A survey conducted last month of ~200 adults who are online “content consumers” found that the largest proportion reports being online essentially their entire waking day. The survey, conducted by content publishing platform company Magnify, was made up of executives, professionals, entrepreneurs and technologists.
It’s a small survey sample to be sure … but who could really argue with the results it uncovered? When asked to what degree they were connected to the Internet, here’s how these respondents answered:
From the moment I wake up until the moment I go to bed: ~50%
Most of the workday: ~28%
9 am to 9 p.m.: ~17%
But here’s the even bigger kicker: A large majority of the respondents reported that the quantity of information being received today had grown by 50% or more compared to last year:
Information flow has doubled or more since last year: ~26%
… Has increased by ~75%: ~10%
… Has increased by ~50%: ~28%
… Has increased by ~20%: ~25%
… Has stayed essentially the same: ~11%
How are people dealing with processing the additional information? See how many of these “coping mechanisms” reflect your own actions or behaviors:
Reading/responding to e-mail on evenings and weekends: ~77%
Never turning off the mobile phone: ~57%
Unable to answer all e-mails: ~47%
Missing important news: ~41%
Ignoring family and friends: ~40%
Answering e-mails even while with children: ~35%
Checking e-mails in the middle of the night: ~33%
The question is: Have we finally reached a critical-mass state where the law of diminishing returns kicks in?
Well, we might have thought that one year ago … before the latest torrential increase in volume happened!