Bank of America has teamed up with Yahoo! research firm Flurry Analytics to publish a Consumer Mobility Report. The one published last month is the second such yearly report.
The BofA/Flurry analysis breaks down three categories of mobile device users: those who it characterizes as “regular users” … “super users” … and “mobile addicts.”
The classifications are defined as follows:
- Regular Users: People who launch mobile applications 1 to 16 times per day
- Super Users: Those who launch apps 16 to 60 times per day
- Mobile Addicts: Those who launch apps more than 60 times per day
According to the study, using these criteria there are ~280 million people around the world who qualify as Mobile Addicts — and that figure is up sharply since 2014 (by nearly 60%).
By comparison, Super Users represent slightly under 600 million people, while Regular Users are still the lion’s share at ~985 million.
So, while a distinct minority, the number of Mobile Addicts is actually quite high — and it’s growing much faster than the other two segments.
It certainly helps us understand why we’re seeing mobile addiction-like behavior seemingly everywhere we look.
The BofA/Flurry study also delved into the major categories of apps that Mobile Addicts are using, and found that their usage levels are higher across all of these categories.
The five most popular categories for Mobile Addicts are topped by messaging and social platforms, which represent the biggest usage compared to other mobile phone consumers:
- Messaging and social index: 556 (used 5.56 times more than the average mobile device consumer)
- Utilities and productivity index: 427
- Gaming index: 202
- Finance index: 155
- News and magazines index: 102
Study details are available here.
Do any of these statistics come as a particular surprise to you? Let other readers know your thoughts.