If you think that Facebook has a hammerlock on social media across the world … you’re not off by much.
Social media strategist Vincenzo Cosenza publishes a periodic world map of social networks in which he identifies the social networks that are the most popular in each of the 137 countries he tracks.
His evaluation is facilitated by a combination of website tracking data as aggregated by Alexa and other similar tools.
In viewing how the social media map has changed over time, what we see is that “Facebook blue” now dominates to such a major extent that the world map is looking more and more like a map of the British Empire – with the Spanish and Portuguese Empires thrown in for good measure.
In fact, according to Cosenza’s latest map, Facebook is the dominant social network in no fewer than 130 of the 137 countries being tracked.
That’s ~95% of them.
Not surprisingly considering their large populations, Facebook boasts the most members in the United States, followed by Brazil and then India. (Brazil overtook India in the rankings in 2012.)
Each year, a few new counties are added to the Facebook column. Sometimes the shifts are small (Moldova and Latvia are the latest), but this comparison between 2009 and 2014 maps certainly shows the overall trend towards Facebook, including such high-population countries as India, Brazil, Mexico and the Philippines:
Of course, a few of the non-Facebook countries are home to a big chunk of the world’s population:
- China is dominated by QZone
- VKontakte is the social platform of choice in Russia
- Iran remains closed to Facebook or any other Western social media, although long-dominant Cloob has been replaced by Facenama as the largest social network there.
As for which social networks are vying for the #2 position after Facebook – in most cases, it’s LinkedIn, Badoo and Twitter.
But when it comes to true competition, it’s really just Facebook and then … all the rest.