One has to assume it’s a citation Facebook CEO Mark Zuckerberg has tried mightily to avoid receiving. But with a massive data breach last year and poor marketing decision-making accompanied by a wave of bad publicity, it shouldn’t come as a major shock that Facebook is now considered the least trusted major technology brand by consumers.
The real surprise is by how much it outscores everyone else. Really, Facebook’s in a class by itself.
Recently, online survey research firm Toluna conducted a poll of ~1,000 adults age 18 or older in which it asked respondents to identify their “least trusted” technology company.
The results of the survey show the degree to which Facebook has become the “face” of everything that’s wrong with trust in the world of technology.
Here’s what Toluna’s found when it asked consumers to name the technology company they trusted least with their personal information:
- Facebook: ~40% of respondents trust least
- Amazon: ~8%
- Twitter: ~8%
- Uber: ~7%
- Google (Gmail): ~6%
- Lyft: ~6%
- Apple: ~4%
- Microsoft: ~2%
- Netflix: ~1%
- Tesla: ~1%
The yawning gap between Facebook’s unflattering perch at the top of the listing and the next most-cited companies — Amazon and Twitter — says everything anyone needs to know about the changing fortunes of company image and how fast public opinion can turn against it.
About the only thing worse is not showing up on the Top 10 list at all – which is the case for Oath (the parent of Yahoo and AOL). That entity has become so inconsequential, it doesn’t even enter into the conversation anymore. That’s a “diss” on a completely different level, of course. As Oscar Wilde once said, “The only thing worse than being talked about is … not being talked about.”
What about you? Do you think that Facebook should be tops on this list? Let us know your opinion below.