Want to work as a drone for middling pay? Then a job in e-mail marketing may be right for you!
There’s an oft-repeated axiom that success in business is 20% inspiration and 80% perspiration.
If that’s the case, then the field of e-mail marketing is proving the rule – in spades.
Recently, e-mail service provider MessageGears surveyed workers in the business-to-consumer e-mail enterprise space. All survey respondents worked in companies that deploy 10 million or more e-mails per month. More to the point, two thirds of the respondents worked in companies that send more than 50 million e-mails monthly.
So, we’re talking about companies that are on their game when it comes to the e-mail discipline – presumably aware of the latest operational and analytical tools to make their businesses as efficient as possible.
Here’s what MessageGears discovered in its survey:
- More than 90% of respondents that have purely strategic roles in e-mail marketing are “very satisfied” with their jobs … and ~81% would again choose the e-mail discipline as a career.
- More than two-thirds of respondents who are unhappy with their jobs spend 50% or more of their time on operational work tasks … and half of those would choose a different career if they were starting over.
Clearly, the creative and strategic parts of e-mail marketing are more popular than the operational aspects. Indeed, respondents rated the following job tasks the most fulfilling ones personally:
- Designing customer-centric e-mails
- Creating e-mail content
- Devising new ways to engage with customers via e-mail communications
On the other hand, the lowest marks were recorded for these tasks:
- E-mail testing
- Data segmenting
Unfortunately, it’s these latter types of tasks that take up the majority of daily job responsibilities for many workers in the e-mail sector: According to the survey results, nearly half of the workers spend more time on testing, analytics and data segmenting than they do on anything else.
MessageGears claims that there’s a direct link between the heavy proportion of operational tasks and the lack of creativity and strategic thinking in the field of e-mail.
Whether this linkage results in a loss of efficiency may be open to question … but what it does suggest is that working in e-mail isn’t the most personally fulfilling path for a marketing career – at least for most people.
More about the MessageGears survey results can be accessed here.
One thought on “Grunts and groans in the e-mail sector.”
What’s more fun than creating segmented email lists and testing automated email marketing nurture loops?!?!