Internet-connected TVs now dominate the market.

ictvRecently I blogged about how many Americans are now living in cellphone-only households.

Bottom-line:  It’s a major percentage.

A parallel development is the extent of Internet-connected TVs that are now in place in U.S. households. According to a recent survey of ~2,000 U.S. adult broadband users by The Diffusion Group, Internet-connected TV penetration has now risen to 74%.

This chart shows the penetration trends over the past four years:

  • 2013 Internet-connected TV penetration: ~50%
  • 2014: ~61%
  • 2015: ~70%
  • 2016: ~74%

What these figures show is that almost three fourths of U.S. households now have an Internet-connectable television, which is up about 50% since 2013.

With more consumers wanting to set up their own in-home networks, TV manufacturers saw this trend developing and began flooding the retail market with “smart” televisions. As a result, most any consumer looking to purchase a TV set these days is likely to end up with one that is Internet-connectable, whether they feel they need it or not.

This is a back door into the world of consumer IoT; both the TV and the smartphone are the prime facilitators for the adoption of the Internet of Things in the home.

But like with many other technological waves, actual adoption rates can lag. For many people, watching TV on Internet-connected equipment is still only “potential” viewing rather than actual viewing.  Just as some consumers who own the latest smartphone models never use them to watch videos, homes that replace a TV set with the latest Internet-connectable model don’t necessarily use the added built-in functionality — at least initially.

Still, one suspects that with this technology now at people’s fingertips, it won’t be much longer before we start seeing actual usage catch up with the potential that’s there.