Apple Siri loses a chunk of users, but it still possesses the biggest share of the AI-powered personal assistant apps market.
That trend is underscored in statistics recently published by Verto Analytics which are based on behavioral data gleaned from ~20,000 U.S. consumers via passive metering of their digital devices.
According to Verto, the current share of usage among the seven top personal assistant apps breaks down as follows:
- Apple Siri: 41MM monthly U.S. users (~44%)
- Samsung S Voice: 23MM (~25%)
- Google Text-To-Search: 20MM (~21%)
- Google Home: 5MM (~5%)
- Amazon Alexa: 3MM (~3%)
- Google Allo: 1MM (~1%)
- Microsoft Cortana: 1MM (~1%)
These stats show the degree to which the top three apps continue to dominate the U.S. market. However, they don’t tell the entire story. A more interesting trend is what’s happening with the number of monthly users by app. In the case of Siri, its monthly user figure has dropped a full 15% in the past year – or about 7 million monthly users lower than in 2016.
Samsung, #2 on the list, also experienced a decline in monthly users – in its case a drop of 8%, or about 2 million fewer users compared to 2016.
Google Home also experienced a slide in subscribers, although #3 ranged Google Text-To-Search did grow.
The biggest growth trends in personal assistant apps were experienced by Alexa (up ~325%) and Cortana (up ~350%). Both apps were starting from a very low baseline, however, and today they still number only around 3 million and 1 million monthly users respectively.
Another interesting dynamic is the level of engagement each of these personal assistant apps generates. As it turns out, there is a direct correlation between overall user growth and levels of engagement, so it’s pretty clear where most of the “go-go” action is at the moment: Alexa and Cortana.
Perhaps most significantly, the Verto report suggests that personal assistant apps are of more utility to users than search apps such as Google or Yelp. Approximately 45% of smartphones owned by U.S. adults contained a personal assistant app that was used at least once during the month of May 2017. Compare that to the percent of smartphones that had a search app installed over the same period: just 34%.
It goes to show that among personal assistant apps broadly, the market is quite robust even if it’s fragmenting rather than consolidating.