Twitter, in Four Sentences

Back in 2015, Wall Street Journal columnist, author and arts critic Terry Teachout had a few choice comments to make about Twitter — then as now one of the more controversial of the social media platforms. With the passage of time — as well as significant elections, referenda and other socio-political developments intervening — it’s interesting … Continue reading Twitter, in Four Sentences

More Trouble in the Twittersphere

With each passing day, we see more evidence that Twitter has become the social media platform that’s in the biggest trouble today. The news is replete with articles about how some people are signing off from Twitter, having “had it” with the politicization of the platform. (To be fair, that’s a knock on Facebook as … Continue reading More Trouble in the Twittersphere

Putting the best face forward at Twitter.

When business results look disappointing, one can certainly sympathize with the efforts of company management to explain it away in the most innocuous of terms. This may be what’s behind Twitter CEO Jack Dorsey’s description of his company’s 2016 performance as “transformative” – whatever that means. Falling short of industry analysts’ forecasts yet again, Twitter … Continue reading Putting the best face forward at Twitter.

Twitter is looking more and more like the old, hidebound player in social platforms.

We’ve been hearing for a while now that Twitter’s go-go-days might be in the rear-view mirror. But even so, the latest growth forecast for the company still seems pretty shocking for a “new media” participant. In its most recent forecast of Twitter usage in the United States, eMarketer has lowered its projections of Twitter growth … Continue reading Twitter is looking more and more like the old, hidebound player in social platforms.

Twitter’s Continuing Monetization Challenge

Press reports have been pretty consistent over the past year or so about the underwhelming financial performance of Twitter.  Here’s the trend line for Twitter shares of stock since the beginning of 2014:     … And beyond the financial performance, I’ve been writing about Twitter’s fundamental business challenges off and on for well over … Continue reading Twitter’s Continuing Monetization Challenge

Bird dropping: Instagram overtakes Twitter in the social media derby.

It seems like the jockeying for position among social networks is never-ending. The latest case in point:  Instagram, which is presently the fastest growing social media network in the United States. According to the latest figures released by digital market research company eMarketer, as of February 2015 Instagram now has over 64 million users in … Continue reading Bird dropping: Instagram overtakes Twitter in the social media derby.

A Bombshell Forrester Finding? Brands are Wasting Time and Money on Facebook and Twitter

This past week, marketing research firm Forrester published a new analytical report titled “Social Relationship Strategies that Work.” The bottom-line conclusion of this report is that brand marketers are generally wasting their time and money focusing on social platforms that don’t provide either the extensive reach or the proper context for valuable interactions with customers and prospects. … Continue reading A Bombshell Forrester Finding? Brands are Wasting Time and Money on Facebook and Twitter

Twitter: The social platform that’s less important today than it was yesterday.

Twitter hasn’t mattered to very many people for a very long time. Of course, for some it hasn’t mattered even from its inception. But when we start reading about Twitter’s most avid users and how they’ve begun to drift away from using the social platform like they’ve done in the past … you know that more … Continue reading Twitter: The social platform that’s less important today than it was yesterday.

The Continuing Ambivalence about Twitter

Or is it more a division of the house? Of all of the social media platforms that have taken root, the one that seems to cause the most divided opinions among the marketing and communication specialists I know is Twitter. … And these are the folks who have been diligent about “following the script” for crafting tweets that are interesting, informative, … Continue reading The Continuing Ambivalence about Twitter

Twitter’s “Potemkin Village Problem” Isn’t Getting Any Better

“Millions of fake accounts dog Twitter.” “Twitter dogged by bogus accounts.” I’ve blogged before about the scads of Twitter accounts that are accounts in name only. It’s been a problem for years. But now, it takes on even greater significance as the market valuation of Twitter is being measured in the tens of billions as the company issues publicly traded stock in … Continue reading Twitter’s “Potemkin Village Problem” Isn’t Getting Any Better