There’s an interesting story that’s been swirling around the past few days about out-of-home advertising. Evidently, mobile ad network firm Adzookie is on the prowl for using someone’s house as an advertising placard.
As in “the entire house.” Or nearly all of it; Adzookie plans to place its logo, marketing messages and social media icons along with highly visible hues on every inch of surface save the rooftop, windows and awnings.
And what’s in it for the homeowner? Adzookie is claiming it will pay the mortgage on each house it selects for the honors.
Already, well over 1,000 applications from property owners have been received. The vast majority involve houses, but there are also restaurants, other businesses, and even a house of worship that have been submitted. You can click over to Adzookie’s Facebook page to view many of the pictures and pitches received.
How will Adzookie make its decision? Key, of course, will be traffic density; homes in sleepy sub-divisions or cul-de-sacs won’t have much of a chance. Then there’s also the issue of restrictive homeowner associations or the howls of protestation over “eye pollution” from nearby neighbors. That’ll knock quite a few more out of contention.
But here’s another tidbit that may turn out to be a deal-breaker for most of the remaining applications: CNNMoney magazine is reporting that Adzookie’s budget for the entire program is only ~$100,000 … and that includes the cost of painting the home(s) in question.
Even in this depressed real estate market, there aren’t too many houses that have a mortgage that low – unless you’re talking about a home in the City of Detroit, perhaps.
This capricious initiative proves yet again that in today’s world of advertising and promotion, pretty much anything goes. And if the idea is quirky enough, it’ll generate publicity in and of itself – thereby helping to bring about the desired awareness and interest even before the first slaps of the paintbrush ever hit the house.
Good going, Adzookie.